I was privileged to work on Aquaboggan’s summer brochure for the second year in a row and decided to make some changes. Using the 2009 brochure as a reference, we began with adding some new photos and wanting to feature the spaciousness of the overall park. After a few test runs, this was best accomplished by using a wide shot of the park as the centerpiece of the interior design and moving all the important text to the bottom of the page. By doing this, it shows how much “green space” is available for visitors while still communicating information clearly. To segue between the main photo and the text, I used pictures of the different attractions – a good way to list out and also show what visitors can look forward to at the park. The exterior of the piece remained somewhat the same to keep some consistency, but we were able to add some new photos, brighten up the background a bit, and also bring in the park’s home on Facebook as well.

Aquaboggan is Maine’s oldest water park and has been operating since 1978 in Saco, ME. The above designs were from the 2009 Summer tri-fold brochures that were distributed to various businesses and visitor information centers throughout the state.

The challenge here was to take the previous year’s brochure (which I didn’t design) and update it to increase the size and change information without losing all of the things the client liked about the previous incarnation. To accomplish that, I maintained an open line of communication with the client and tried, whenever possible, to simplify rather than complicate.

In addition to the brochures, I also had a chance to design scorecards for Aquaboggan’s miniature golf course and a couple of print advertisements as well.