This was a great opportunity to work with Scott Strickland of Abba Homes. Scott is an independent contractor in Saco, Maine who specializes in hardwood floor installations and restorations, and he needed a brochure to showcase his work. In this case, the job came pretty easily as his craftsmanship speaks for itself. We used a photo of a gorgeous hardwood inlay that he had done as the background for both the interior and exterior of the brochure – a great way to get a handcrafted feel to the project. The next step was coming up with the “Relationships, Not Just Renovations” slogan that’s used on the inside and outside – which conveys Scott’s attitude towards his clients and the quality work he does. Because of the many repeat customers that he has from his 10 years in business, testimonials are used throughout in order to enhance the photos of his work.

This is a concept for Scott’s new website, which will hopefully be debuting sometime soon. Rather than a multiple page “brochure” type site, I’ve opted to have everything displayed on a single page. Visitors can navigate by manually scrolling up and down, or use the menu options across the top of the page, which will be linked to anchors throughout the page.

We began by focusing attention on some of Scott’s best work, his custom hardwood inlays, and used that as background images on both sides of the brochure. The next step was coming up with a way to get across Scott’s philosophy towards his work and clients – that it isn’t just about getting the job done and moving on, but forming a bond with his clients and meeting, then exceeding their needs. I came up with the “Relationships, Not Just Renovations” tagline and we were off and running. The focus of the piece then became testimonials from clients along with background on Scott and his business.

The result is a sharp brochure that stands out from the pack at meetings, something both Scott and I were very happy with. Next up, I’ll be working on Scott’s new website over at ABBAHomes.me in the next couple weeks.